Keeping with the theme of Advertising Week, I present to you the Nudie Jeans Company. Even cooler than their name, the Nudie Jeans Company have an amazing website. Knowing that they are selling jeans to males, they designed their website to emulate a video game.
It really is genius how they took the familiarity of a character selection screen in a video game, to a jean selection screen on their website. In other words how your able to click on each style of jeans on the website, is exactly how you choose your video game character in a lot of games.
For having only a handful of stores in the United States, and Australia I am truly impressed with the cool website, and certainly appreciate their video game approach for selling their jeans.
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